Music video description
"Never Gonna Say I'm Sorry" is a song by Swedish band Ace of Base, released as a single in August 1996. It was the third single from the album "The Bridge". The song was written by band member Jonas Berggren. The video for the song was directed by Richard Heslop, who had previously directed the video for the song "Beautiful Life." The video was never released in the United States. Feel free to watch the song and music video of Ace Of Base - Never Gonna Say I'm Sorry.